While choosing and purchasing food for our shaggy friends we are looking for ingredients and price, which is correct, but today the story from where the dry doggy biscuits came and how much developed from that time. This product deserves to begin the story with a phrase … ONCE UPON A TIME
And… ONCE UPON A TIME, in the late 1850s, a young electrician from Cincinnati named James Spratt went to London to sell lightning rods. When his ship arrived, crew members threw the leftover "ship's biscuits" onto the dock, where they were devoured by hordes of waiting dogs. Brilliant idea- thought Mr. Spratt, “ship’s biscuits” or hard tack were the standard fare for sailors for centuries. Flour, water, and salt were mixed into a stiff dough and left to harden and dry. It was easy to store and shelf life was extremely long, which was important in the days before refrigeration and it looked a lot like today’s doggy biscuits.At that time appeared the fashion to have urban (home) dogs and Spratt prepared easy-to serve biscuits: a baked mixture of wheat, beetroot, and vegetables bound together with beef blood.
When Spratt's Patent Meal Fibrine Dog Cakes came on the market in 1860, the pet food industry was born. Spratt's Dog Cakes were a hit in England, so in 1870 he took the business to New York …and began the American pet food industry.
Others followed in Spratt’s footsteps and pet’s food industry was growing prompt! The 1880s medicated dog bread, 1908 – different shaped food and in 1931 the National Biscuits Company (NABISCO) introduced dry food to shops, for the first-time doggy biscuits became a part of regular grocery shopping.
Since that time, the industry of pet food took a part of one of the main industries in the world! The debates if the dry food good or bad appeared in the 1970s, exactly in this period appeared the dietary special food for pets.
1980,90 s – the era of marketing – advertisement, fashion, mass media … only in
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